Digital Marketing : Introduction

Growing demand and emerging career opportunity in this field have forced me to write an article on Digital Marketing.Whether it is an election campaign or an image makeover attempt by MNCs, Digital Marketing Plays a huge role. As the main target audience, you get is a cream layer of potential users.Target Advertisement and Goal Conversion are much easier as compared to the traditional marketing forms.


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There are many definitions given by many experts on digital marketing, but this is the way I define Digital Marketing.

Digital Marketing is marketing of a product or a service on various digital mediums on various digital devices.

While Wikipedia has defined Digital Marketing as:-

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing includes:-

  1. search engine optimization (SEO),
  2. search engine marketing (SEM),
  3. content marketing,
  4. influencer marketing,
  5. content automation,
  6. campaign marketing
  7. e-commerce marketing,
  8. social media marketing,
  9. social media optimization,
  10. e-mail direct marketing

This was the basic introduction to digital marketing, DRJSLAB has planned to include more digital marketing blogs for beginners.

Please comment your view, suggestions below.


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